This blog post was originally written for trep.org on February 10, 2013. The Toledo Region branding efforts are in the news again: this time with the lead story in today’s Toledo Blade business section: Committee project stamps its brand on Toledo area: Private, public organizations unite to tell NW Ohio’s story It is great to …

This was initially published on instone.org on August 15, 2010. Historical context: The site where this work was published, toledoregionstory.com, did not last long, but it is archived and I managed to save the key documents. Eventually, toledoregion.com came to be, the public-facing instance of the brand platform. The beta version of assets for the Toledo …

This was originally written on September 12, 2008 for HubToledo.net, moved to trep.org in 2013, and moved here in 2020. Historical context: this represents my first official engagement with the economic development community in the Toledo region. The book Toledo Vision would later come out to summarize Dan Johnson’s view of economic development. Below are …