Keith Instone on User Experience
Original: April 5, 2014, trep.org. The next iteration of the Toledo Region branding effort was released yesterday. I was still out of town, so I did not get to participate in the Mud Hens/Walleye events where the new logo and slogan were debuted. But I did get to hear about the plans a few weeks …
March 4, 2014 is the original publication date for this, on trep.org. I am “going back to school” this week, to take the Ohio Basic Economic Development Course (by OEDA). To better understand how the economic development world works, I thought I should at least take the beginner course. I have been observing economic development from …
The original, longer version was published at trep.org on December 29, 2013. Keith Burris has joined the recent stream of Toledo region brand coverage by the Blade with his Sunday commentary “City branding effort just one part of pitch“. I do not agree with every one of his articles, but I enjoy reading them (and not just because he has …
From trep.org, December 28, 2013. The Blade editors printed a commentary entitled “Building the Brand” on Friday. Hinted at 2 weeks earlier, this followed a news article on the 20th about the branding initiative. (Separate is the work of advertising, the 3rd leg of the Blade organizational chart.) I agree with the basic premises of the editorial: Residents …
Originally published on trep.org, December 1, 2013. Now that people are talking about the role of YouTube videos in economic development around here (old news for others), let’s move to the next level and start planning better digital experiences (that include video) to support our regional ED goals. Hopefully we can move beyond the inane aspects of EconCat88-gate. Here is how I think we should move forward. First and foremost, create positive (yet …
This was originally published November 3, 2013 on trep.org. A video of the talk was later released. I have been wanting to solidify some of my thoughts about the relationship between my specialty, user experience, and economic development. So I proposed a 5-minute talk for the Ignite UX Michigan event, and it was accepted. I presented it …
Original publication was at trep.org on October 31, 2013. I started attending more economic development and planning events in October. First, it was the Toledo-Lucas County Port Authority‘s Annual Update to the Community on October 10th. The Blade and Free Press covered it. One insight on how ED works: site selectors are more like site eliminators. Next, it was the 2013 Northwest …
This blog post was originally written for trep.org on February 10, 2013. The Toledo Region branding efforts are in the news again: this time with the lead story in today’s Toledo Blade business section: Committee project stamps its brand on Toledo area: Private, public organizations unite to tell NW Ohio’s story It is great to …
This was initially published on instone.org on August 15, 2010. Historical context: The site where this work was published, toledoregionstory.com, did not last long, but it is archived and I managed to save the key documents. Eventually, toledoregion.com came to be, the public-facing instance of the brand platform. The beta version of assets for the Toledo …
This was originally written on September 12, 2008 for HubToledo.net, moved to trep.org in 2013, and moved here in 2020. Historical context: this represents my first official engagement with the economic development community in the Toledo region. The book Toledo Vision would later come out to summarize Dan Johnson’s view of economic development. Below are …